Mentor is a leading enterprise software company, providing a Learning Management System (LMS) with patented video evaluation technology.
To gain market-share in the vocational space by communicating value of this new technology to appeal to large-scale enterprise companies and increase sales.
Adopt a highly targeted prospecting strategy using Pivotal data. Instead of going after after high-level decision makers, we focused on reaching the right contacts within enterprise companies, including HR and vocational contacts, to educate them on product benefits and get them to commit to a trial.
We introduced trial subscriptions by targeting mid-level seniority prospects within enterprise environments, shortening the sales cycle and adding 100k+ in new, recurring client revenue.