Paid Advertising

Paid Advertising

The majority of ad spend fails to produce a single conversion due to poor budget allocation. The Paid Advertising team at Pivotal Metrics is dedicated to optimizing your ad spend across the most effective channels to produce results.

We do it all. From Facebook Ads, to banner ads, Amazon and Google Shopping ads, and retargeting through third party channels. To make sure you’re getting the most out of your paid advertising program, we start by running test ads, then tailor messaging, refine keyword selection, and optimize your ad positioning, tracking every step of your campaign from click, to conversion, to close.   

We thrive on building relationships and take great pride in the company we keep.

Paid Search & Display Advertising

Paid search and display are essential to targeting individuals who are actively searching for a product or service like yours, but it can be difficult to identify which keywords and phrases will generate the highest return on your ad investment. Our team focuses on filtering out bad keyword choices to save wasted ad spend, and instead, allocates your budget based on a focused set of keywords which, our data shows, will drive the highest return on your ad investment.

Social Media Advertising

We understand the distinct micro-cultures which define a successful campaign across various social channels. We prioritize ads on a mix of channels, based on where your audience spends the most time, and more importantly – where they convert, including: LinkedIn Ads, Facebook Ads, Instagram Ads and Stories. We design, deploy, track and create Lookalike campaigns to optimize ad performance across social channels.

Retargeting, Ecommerce & More

The common thread between all paid advertising campaigns is optimization. Without it, it’s safe to say your ad revenue is going to waste. For the majority of websites, only 2% of traffic takes the desired action before leaving the site (usually, never to return). To get the most out of your ad campaigns, it is essential to invest in optimizing your site for conversions (CRO), as well as in retargeting. Our team implements site tracking and retargeting campaigns to bring visitors who bounce – back to your site.