The client is an upscale restaurant serving authentic cuisine to locals and tourists in an urban area.
With their restaurant nestled in a high foot-traffic area of the city, the client assumed they would have no problem bringing in business. But with so many other options to choose from, locals and tourists were inclined to select a neighboring restaurant with a strong online presence, photos and reviews.
The client needed to take control of their business listings online and improve their social media presence in order to compete with local restaurateurs. Our goal was to implement a social media, advertising, and online reputation management strategy to build a strong social media presence and drive customers to the restaurant.
We focused on four main tactics to help drive in-store visits to the restaurant, including: building and monitoring a Google Adwords campaign, a landing page for mobile, and programmatic display ads with geo-fencing to reach potential customers near the restaurant. We also aggregated and increased the number of positive restaurant reviews, and added review and location extensions to allow them to add third-party reviews in their search ads. We tracked the first 30 days of restaurant visitors following the implementation of these campaigns, resulting in: