Despite their great amenities, Sky Fitness was struggling to compete with chain fitness centers in the area.
The client was looking to increase membership sign-ups and register more members for specialized fitness classes.
Drive people to the landing page with the ultimate goal of having them fill out the contact form to redeem the free fitness pass code. We achieved new membership sign ups through Facebook Ads and Google AdWords with programmatic bidding, Mobile landing page optimization, as well as Keyword and Category contextual targeting.
We launched and optimized ads, resulting in: Facebook ad CTR of 2.2% (118% higher than industry average) with CPC of $0.39 (79% lower than industry average). Search Ads CTR of 3.73% (55% higher than industry average) with CPC of $1.48 (60% lower than industry average).