Growth Strategy | PPC | Social Media

PPC | Sky Fitness

We Generated $12K in New Memberships Through Social Media Ads

Overview:

Despite their great amenities, Sky Fitness was struggling to compete with chain fitness centers in the area.

Challenge:

The client was looking to increase membership sign-ups and register more members for specialized fitness classes.

Solution:

Drive people to the landing page with the ultimate goal of having them fill out the contact form to redeem the free fitness pass code. We achieved new membership sign ups through Facebook Ads and Google AdWords with programmatic bidding, Mobile landing page optimization, as well as Keyword and Category contextual targeting.

Result:

We launched and optimized ads, resulting in: Facebook ad CTR of 2.2% (118% higher than industry average) with CPC of $0.39 (79% lower than industry average). Search Ads CTR of 3.73% (55% higher than industry average) with CPC of $1.48 (60% lower than industry average).

  • $12K Overall Campaign ROI
  • 415% Return on Paid Ad Spend

We thrive on building relationships and take great pride in the company we keep.

Services Provided

Social Media

Refine audience targeting and leverage influencers to increase brand engagement

PPC

Optimize ad placement across the right channels to reach your target audience

Growth Strategy

Develop a go-to-market strategy that suits your budget, audience, and revenue goals