The client is a public healthcare company focused on developing a Patient Engagement Platform which integrates with enterprise Electronic Healthcare Records (EHR) software.
Generating investor interest through a targeted email campaign to reach a niche investor audience focused on healthcare technology. Due to significant hurdles surrounding healthcare compliance laws, the client needed a clear message and PR strategy to appeal to a skeptical audience.
We developed a targeted email marketing campaign to reach high-level decision makers in the healthcare industry, as well as niche investor groups with an interest in emerging clinical technology. built an email marketing campaign, tailored to reach investors specifically interested in healthcare technology.
This is an ongoing engagement. So far, we’ve seen a substantial increase in qualified web traffic with a whopping 17% conversion rate on the site for investor inquiries.